Want to engage your audience by offering them a new way to express their opinion and interact with your content?

The Mobui Audience Chat product is a mobile group chat application which allows audiences to use their phone to post opinions or ask questions in branded chat rooms dedicated to particular topics.

Initially targeted at television broadcasters, Mobui Audience Chat enables brands, such as VH1, to give their television viewers the ability to use their phone to chat in real time with friends, fans, and even celebrities while watching popular programming.

Key features of MAC include:

• Wide Mobile Device Support: The Mobui Audience Chat product currently runs on over 100 different phone models, including the iPhone as well as BlackBerry, Windows Mobile, Java, and BREW powered devices.



• Show Chat Rooms: Broadcasters can offer a wide variety of branded chat rooms that match their on-air programming schedule, allowing users to instantly access the chat room of the show that is airing at any given time.



• Celebrity Chat Rooms: Broadcasters can host celebrity moderated chat rooms to allow the audience to interact with on-air talent when the celebrity's show is airing.



• User Defined Chat Rooms: Audience members can set up their own chat rooms and invite friends and other fans to join.



• Personalized User Profiles: Audience members can set up their profile, select an avatar, and easily manage friend and group lists.



• Send to a Friend Feature: The product offers SMS "send to a friend" functionality which allows users to invite others to download the application or to join a current chat room by way of text messaging.